As a roofer, we understand you are busy managing your employees and sourcing materials, making it daunting to optimize your roofing website for search engines on your own. However, it’s necessary for any growing business in today’s technology-heavy world. Tracking performance will help you identify gaps within your business that could be hindering your growth. It’s important to understand the job begins well before the installation. Managing leads, converting them into sales, and executing the work as a team are all part of the process.

When they need a roofing job done, most customers do not waste their time hunting a local business and typically call the first trustworthy company they come across. And time spent creating estimates and invoices is unbillable time.

Considering your business’ colors, logo, slogan, name, uniforms, trucks, and more can make marketing easier — and make it easier for your business to spread by word of mouth. If you have an accountant, work with them to create a real-time view of your cash flow that you can check any time. Even without a dedicated accountant, you can use a cash flow forecast to predict your cash needs for the upcoming week, month, or year. Revise your projections to include actual expenses and revenue to make sure your model is accurate. Once everything is ready to go, it is time to market your small business and generate leads.

Stay connected with all the latest from Stay Dry Roofing and the roofing industry. The structure of your business plays a pivotal role in its success, affecting everything from tax obligations to personal liability and daily management. It’s crucial to choose one of the common business structures that align best with your business goals and operational needs. Roofing contractors in Massachusetts must be licensed by the State Board of Building Regulations and Standards. This is the Construction Supervisor License; however, if you work on existing structures, you will also need a state registration. To qualify to apply, you must pass the state exam, and if you have employees, you must show proof of business insurance in Illinois and post a $10,000 surety bond. To be eligible to take the exam, you’ll need to show four years of supervisory work experience in the past 10 years as a journeyman, foreman, supervisor or contractor.

For perspective, the U.S. roofing contractors’ market is a $56.7 billion commercial industry. And each of the top 10 roofing companies in the country makes upwards of $50 million annually. You can have the best roofers, office manager, and accountant on the planet, but if you don’t win jobs, your roofing business will not grow. Build a sales and marketing team that understands your target audience — and what gets them to say “yes” to the sale.

Selling Hail-Damaged Roofs: The Hail Sales Process From Start to Finish

You also want the contractor to thoroughly examine the home to ensure the insurance adjuster did not miss any damage. After the contract is signed, it can be hard to add in those damages without causing a massive price increase.

How Do Roofing Companies Make Money?

By now, you’ve already identified who you’re going to target, so you’ll need to be strategic to get in front of them. It is highly unlikely that you’ll be doing the work on roofs all by yourself.

A common theme among scam roofers is to create extra damage to your roof so it will cost more money. Always have multiple inspections and estimates from companies, and be present during these inspections. This will ensure that no additional damage will be done to your roof.

These businesses don’t just handle the installation of new roofs; they also take care of repairs, offer inspection services, and even provide full roof replacements. Indiana does not require roofing contractors to hold a state license; however, there may be local requirements so make sure to check these before you begin work. Roofing businesses play a vital role in the insurance claims process, ensuring homeowners like you have a smooth and efficient experience. Roofing companies work with insurance companies by inspecting the roof for damage, communicating about the project, and negotiating with insurance.

If you have a roofing business, or if you’re wondering how to become a roofer, it’s a good idea to be in compliance with all laws. With different regulations and license requirements in each state, you’ll need to know the ins and out before you start your business so that you can take it to the next level. Read more about roofing repair near me here. Choosing a reputable contractor with insurance work experience is essential.